On April 7th, the Blis Italy team, fueled with determination and enthusiasm, took to the streets for the 22nd edition of the Milano Marathon. Teaming up with Brooks, we shared a common goal: to make a positive impact on our community’s future. Brooks generously supported our efforts by gifting their latest Glycerin21 shoes to our amazing team, improving their marathon experience and helping them get to the finish line!

The Milan Relay Marathon was not just a test of physical endurance, it was an opportunity to make a significant impact in the lives of children battling serious illnesses. Through this initiative, valuable funds were raised in support of Make-A-Wish, an organisation dedicated to granting the wishes of these brave children. Thanks to this collaborative effort, many young hearts were filled with joy and hope as they saw their dreams come to life.

“In the journey of life, it’s easy to get caught up in daily activities, but it’s crucial to remember our strength when we come together for a common cause. Blis’ participation in the Milan Relay Marathon is a clear example of this power. As we continue to work together for a better future, let’s always keep the flame of generosity alive, knowing that together we can make a difference in the lives of those who need it most”, said Roberto Cordopatri, Retail Marketing Manager at Brooks Italy. 

Beyond the race, our participation in the Milan Relay Marathon, alongside Brooks, was a tangible demonstration of how the power of collective efforts can have a great impact on the most vulnerable lives by building a better world. 

“As we reflect on this inspiring journey, we’re excited to continue our collaboration with Brooks, not only in community initiatives but also in making strides in the advertising industry. Together, we’re committed to building a brighter future for all”, added Simona Nucci, our Agency Group Head in Milan.