Faced with tough economic headwinds, a diminishing data pool, and a highly competitive retail market, customers are becoming more mindful of their spending habits and looking for ways to save money, especially around key retail dates (like the back-to-school season). Our new infographic summarizes what the 2023 school shopper wants and what retailers need to bear in mind when planning campaigns.
Download the infographic to learn:
- How much consumers are planning to spend this season
- What motivates them to purchase
- How they prefer to shop for back to school
Get your unmissable back to school insights
Download the infographic to find valuable practical tips to overcome today’s industry challenges
