The pandemic revealed the elastic nature of consumers in India. New behaviours continue to be driven by shifting measures and new concerns: vaccinations, variant outbreaks, at-risk demographics, personal preferences and government mandates.

Our new report looks back at 2021 trends and insights to understand the factors shaping consumer behaviour during the rest of 2022, including:

• Consumers’ feelings about the Indian economy and their household finances

• Short and long-term predictions across different industries and timeframes

• Practical recommendations to keep in mind

Download the report now to reveal these insights and more!